Now we have proof.

Advertising Age has a slide show of the ten best print ads of 2008 according to MRI Starch. http://adage.com/mediaworks/article?article_id=135148 Surprisingly, the ads are less odious than I would have imagined. Nothing that would make your portfolio, of course. And three of the ten top-scoring ads were created by in-house agencies. No wonder our business is in arrears.