There are a lot of dumb headlines in the world but every once in a while one smacks me in between the eyes, mostly because it smells of the rotten odor of client mandated stupidity.
This particular headline I saw in a Dell insert in my Sunday New York Times. I don't expect a lot from Dell. As a client they've successfully gotten shitty work, or no work at all, from a legion of different agencies. If we were to play word association and I said "Dell," my guess is that a goodly number of people would reply "cheap." Not a good thing.
This headline is for the Dell Latitude Z. Don't go all sexy with me and your naming protocols, Dell. They bill this machine as "the world's thinnest and lightest 16" laptop and nowhere in the ad to they say how thick the machine is or how much it weights. Anyhoo, as my midwestern friends like to say, here's the banal headline:
"Think wide. Work thin."
"Hey, Phil. Whatcha doin'?"
"Workin' thin. How 'bout you, Ned?"
"Ooooh, you know me, I'm thinkin' wide."