Monday, December 7, 2009

Dumb headline of the day.

There are a lot of dumb headlines in the world but every once in a while one smacks me in between the eyes, mostly because it smells of the rotten odor of client mandated stupidity.

This particular headline I saw in a Dell insert in my Sunday New York Times. I don't expect a lot from Dell. As a client they've successfully gotten shitty work, or no work at all, from a legion of different agencies. If we were to play word association and I said "Dell," my guess is that a goodly number of people would reply "cheap." Not a good thing.

This headline is for the Dell Latitude Z. Don't go all sexy with me and your naming protocols, Dell. They bill this machine as "the world's thinnest and lightest 16" laptop and nowhere in the ad to they say how thick the machine is or how much it weights. Anyhoo, as my midwestern friends like to say, here's the banal headline:

"Think wide. Work thin."

"Hey, Phil. Whatcha doin'?"
"Workin' thin. How 'bout you, Ned?"
"Ooooh, you know me, I'm thinkin' wide."

Schmucks.

9 comments:

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geo said...

Jack, I agree completely. No MSG, ok?

Anonymous said...

George, I guess Dell won't be calling you for freelance.

geo said...

Anon,

What makes you think they haven't.

Kelly said...

George,

"Ooooh, you know me, I'm thinkin' wide."

L-O-L. That's great.

I think you'll have found your perfect work when you're hired as Chief B.S. Officer. Sit in your office, look out at the skyline, eat bonbons, and get paid to look at the roughs and show 'em how easily real humans will put holes in the ad if it runs.

Every agency needs a CBSO.

Regards,

Kelly

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