BBDO just let go another 20 workers.
See, I said "let go" like those affected aren't people who have families, ambitions, mortgages and more. They're let go, like helium balloons.
Then there's the phrase that the Ad Contrarian so loves: "Synergy-Related Headcount-Adjustment." Yummy, snap me off a bit of that kit-kat bar. The phrase John Osborne, president and CEO of BBDO just used was this beauty:"In large measure, this is directly related to our continuing efforts to reshape our business model in line with our clients' needs, especially in digital." Put that in your mealy-mouth and smoke it.
I've heard tell of this one: "We're going to upgrade you with immediate effect. We are going to allow you to move on in order that you can use your talents and skills more effectively and thus upgrade your career and opportunities."
The lucky few get "packaged" like a genetically-modified tomato.
There are RIFs, and not the jazz kind. That means Reductions in Force. And displacements, like you're a ship in the harbor.
George Orwell would like "right-sized" and "staff-optimization." Those are Scroogean in their attempted deception.
Ken Chenault of American Express fired 7,000 not long ago and called it part of a "reengineering plan." Choo choo! Rodger Lawson of Fidelity shit-canned 1,300 and said it was "a cost improvement plan." And Meg Whitman formerly of ebay and a California aspirant for Governor likes the phrase "employee simplification."
Maybe this is my favorite. Also known as my least favorite: "Rebalancing the level of human capital."