Had a big client meeting yesteday, showing a passel of rough cuts. Finally, we got to one spot that I was trying desperately to kill. I felt it was off brand. It was actually the first spot we ever showed the client and it had helped us win the business. However since winning the business, our campaign evolved and I felt like this spot hadn't.
The client couldn't let go of the spot. So finally I said, "I think you have a case of demo love."
The looks the account people gave me you'd have thought I said "I'm a child molester, a member of the Aryan nation and a gay basher."
Man, all I did was tell the truth.