Sunday, July 4, 2010

But not in advertising.

It's the 4th of July, the day we in America celebrate our democracy or what passes for democracy at a time when our entire civilization seems to be coming apart at the seams.

It was Churchill, I think, who said "democracy is the worst form of government except all the others that have been tried." And I suppose I'd agree with him with the possible exception of the rare times on earth that there has been a decent absolute monarch.

In any event, this isn't about politics, it's about advertising.

Since it's about advertising, I'll make it simple: Democracy doesn't work in advertising.

Finding consensus about work doesn't work.
Treating people absolutely equally doesn't work.
Listening to public opinion doesn't work.
Finding something for everyone doesn't work.

There's a great impulse in our business to be inclusive. To make sure we're all pulling on the same oar. To make sure everyone gets a vote. To share accolades and to mitigate blame.

All that is pig swill.

Good advertising is balls out.
It demands notice and takes a stand.
It is meant to make people uncomfortable.
It is meant to effect.
It is not meant to be nice and safe.


Unknown said...

Happy 4th of July. This is my first 4th of July as an American citizen. America is not a prefect place. No place is. But it harbors a fair share of brilliant people. You're one of them. I'm glad I met you.

Unknown said...

perfect...not prefect...sorry

Anonymous said...


sheriffshooter said...

I whole heartedly agree.

12XU said...

can you please say which way that works in presidential politics?