Friday, July 23, 2010

Time waits for Norman.

As a society, as an industry we have been saturated with the idea that instantaneous is good. Let's think about food (for an instant.) We've grown up with meals that can be cooked and consumed in fifteen minutes. No one thinks about the flavors and the savors that have been lost as we've accelerated.

We have adulterated joy by making it a function of time.

What we do, understanding the soul of a company or the essence of a product (or the benefit it delivers) takes time.

Yet time is laughed at.

We have conquered it.

And replaced it with mediocrity.

(I had no time this morning to write anything good.)

3 comments:

Anonymous said...

Ironically, there's always time to do it again.

Anonymous said...

...and again, and again, and again.

john w. said...

There's never enough time.