Beware when you see words like: "evolutionary change." They usually mean you work with and for the timid.
Beware when you see phrases like 1.0, 2.0, beta. They usually mean you work with people who can't make a decision.
Beware when you hear words like "research shows." They are usually the province of people who will use any available scrap of data (real or purported) to undo what needs to be done.
Beware when you read someone's done a "shit load of work in a little time." It usually means there was a lot of wasted effort before a direction was found.
Beware of people who talk of "branding." It usually means they want the logo bigger.
Beware when people talk of "rebranding." It usually means they want the logo bigger and what to charge $1 million for it.
Beware when people talk about marketing as an "experience." It usually means they are well-spoken charlatans.
