Of course, radio advertising is dead.
Of course, newspapers, and newspaper advertising are dead.
Of course, magazines and magazine advertising are dead.
Well, together, those "dead" media account for more ad spending--$135 billion, to internet and mobile's $66.2 billion.
TV, the deadest of all media, has 250% of the ad sales of the internet and mobile.
$156 billion was spent last year.
Listen, my point here is simple.
The bombast of the death-knell ringers should not over-shadow the facts.
The proper way to reach consumers is through a variety of different channels.
A new model won't do it.
Spurious claims of "engagement" won't do it.
An app, or a game, or a "viral" video won't do it.
One thing works.
Hard work.
