Tuesday, July 30, 2013
Not believing in Sabermetrics, I think is akin to saying in our business "I don't believe in Big Data."
Well, I'll say it here.
"I don't believe in Big Data."
What I believe is the ingredient to marketing success is what Harrelson believes is the greatest ingredient to baseball success.
The Will To Win.
What makes great work, work that works, is people who make that work work.
It's blowing apart dumbness.
It's exploding hoary rules.
It's throwing out best practices.
And doing something different.
That gets noticed.
That makes an impact.
Technology, big data and all its friends is a parity product.
No one has yet chosen an agency based on the efficiency of their HVAC system. Because they are all the same.
As is data.
What differentiates is TWTW.
Posted by george tannenbaum at 5:08 PM