God in the 21st Century.

We've heard it from pony-tailed pundits. It's been uttered by affected Brits in boardrooms across this great land of ours. It's been echoed by two-bit pishers in myriad meetings. "This is the era of Consumer Control."

And now today's New York Times writes "Poll Finds a Fluid Religious Life in the U.S." http://www.nytimes.com/2008/02/26/us/26religion.html?hp=&adxnnl=1&adxnnlx=1204027223-0MfF/m6rHdKcETNpcLKdzA This article "depicts a highly fluid and diverse national religious life. If shifts among Protestant denominations are included, then it appears that 44 percent of Americans have switched religious affiliations.

"For at least a generation, scholars have noted that more Americans are moving among faiths, as denominational loyalty erodes."

This got me thinking about Don Tapscott's new book, "Wikinomics: How Mass Collaboration Changes Everything."

Has it changed religion as well. Have we moved into an era where authoritative religion, or authoritative god, is dead. Is god no longer Charlton Heston (god forbid) and more Steve Carrell. Just thinking.

I suppose god has always been what we've made her. But has consumer control gone even farther now that we have institutional decline? Have we embraced and do we pray to the Wiki-Deity?