George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.
Wednesday, July 15, 2009
Somehow they did it.
Oy, or something. On Monday we climbed inside the Pyramid of Cheops, and clowning around, I hopped into the empty granite sarcophagus in the tomb room. Since then I have been afflicted with a fairly assertive stomach flu. So, that shit about the Mummy's Curse, all true.
In any event, today we ventured forth, me more than a little wobbly and visited the Acropolis.
I have never in my life seen anything more amazing. And that includes this year's Titanium winners at Cannes.
Of course, the Parthenon itself is the crown jewel, sitting atop the Acropolis. It's huge, 228' x 101.4', so in other words about the same proportions of something shot in "CinemaScope," which is 2.37 to 1. It's said that the architects, like architects of bridges today, had to take into consideration the curvature of the Earth. Also, to make the Parthenon "perfect" to the eye, they bowed slightly inward the steps and varied the distances between columns.
They were able to build the Parthenon in just nine years. And all this was done 2500 years ago.
It takes us a year to build an ad campaign.
We don't take into consideration the curvature of the Earth.
Our proportions aren't perfect.
And our work won't last 2.5 years, much less 2,500.
This is proof of something.
But I'm not sure what.
Subscribe to:
Post Comments (Atom)
4 comments:
And our slaves work for not much more than their slaves.
These guys knew their math, and they knew that math has its limits. Which is why they took into consideration the human eye. I'm sure it wasn't the eyes of a focus group. Nevertheless, as you've more than hinted at in so many of your blogs; it's ruins we're looking at.
These guys knew their math, and they knew that math has its limits. Which is why they took into consideration the human eye. I'm sure it wasn't the eyes of a focus group. Nevertheless, as you've more than hinted at in so many of your blogs; it's ruins we're looking at.
Proof that lasting work should be left in the hands of the Masters, the Experienced or in the least a tribe that gives a rats ass about commitment, integrity and strong resolve.
"The focus group showed a strong emotion to the bigger columns. Call us when the changes are ready for review."
Post a Comment