One thing I've learned in my life, my life in advertising, my life as a leader of groups, my life with my two daughters, is that it's hardly worthwhile, or in any event, it's significantly less fruitful, in the absence of trust.
Maybe the notion of trust is rattling around in my brain because it's the center of so much of what goes on in jury duty.
In any event, what occurred to me yesterday is that so much of the infrastructure of client organizations is based on the absence of trust. You need to run your work through a gantlet of levels, through a labyrinth of reviews because of that absence.
Showing work to clients isn't about doing what's right, it's about doing everything they "asked" for.
And then going through eleventeen layers to show them you listened.
