Empty office, 9:07 AM.

As I have written many times, I cannot for the life of me figure out why people—and it’s not just creative people either, can’t get in by 9 in the morning.

But punctuality isn’t the point I’m going to try to make today.

Today’s post is about having a plan.
It’s about showing up for work with an idea of what you want to accomplish that day.
About how you’re going to do something that’s good for your client.
Or good for your agency.
Or good for you.
Or, best yet, good for all three.

Too many people, most people that is, come into work and let work come to them.
They wait for assignments.
They wait to be told what to do.
Instead of figuring out what needs to be done.

You’ll never get if you don’t ask.
Ask for more.
Ask for smarter.
Ask for better.
Or better yet, as they say, just do it.
Figure out why it’s needed.
How to sell it.
Why the client can’t live without it.
Think it.
Do it.
Sell it.
Succeed.

Sound like a plan?