Investment advice.

There's some old investing wisdom I think about now and again primarily because it is pertinent to our industry. The fact is, I guess it's germane to any industry.

The investment wisdom says this: "It's not timing the market, it's time in the market."

I take this to mean the following.

Don't try to get rich quick.

Don't try to work the angles.

Don't try to make a killing.

Don't try to conquer the world.

Instead, work.

Do you work.

Thoroughly, carefully, considerately.

Be in it for the long-haul.

And be in it every day.

Work hard every day.

Don't take shortcuts.

Do things the right way.

It's a more arduous path--time in the market.

And there are times when you'll look with jealousy at those who have been able to time the market. Who have made it big while you're plodding along. But stick to your guns.

Work hard on the assignments you get and do good work. Win clients over. Produce. Produce a lot. A lot of good work. And always give your assignments, your clients and your bosses more than they expect.

In short, be steady.

It's how you last.