Story fucking scaping.

There's some drivel, and drivel is probably too kind a word, on Agency Spy this morning from an agency on the art of Storyscaping.

Apparently it's so complicated, storyscaping is, that you have to invent a word to name it. The video is 43:31 long, and so well-done that as of 10:45 this morning it had garnered an impressive 15 views. What's more, the ppt that the blowhard presents from is full of imagery stolen from various stock libraries. Another notch on the belt of originality.

I am sickened by all this storytelling bullshit, as if the people blathering on about it for nearly 44 minutes had an original thought about it. You want storytelling, read "Haircut" by Ring Lardner, or "Extraordinary Little Cough," by Dylan Thomas, or "For Esme, With Love and Squalor," by JD Salinger. 

Stop talking about banalities. Stop stealing other people's ideas.

Next, maybe advertising agencies will start talking about how the fundament of communication and persuasion is fire. All storytelling originated around a campfire, if you think about it. And when you shoot a story, there's always light on the set--reductio ab absurdum--fire.

By the way, here's a video to watch. I couldn't post the 44-minute one. It's over the size limit. In so many ways. 

Take my word for it, it's a vomit-inducing tongue-flapping and fart-bonging.

The other, is a story.

Honest. Intriguing. Natural.