Story telling.

Brooks Brothers, the famed clothier--reputed to be America's oldest is running an ad campaign that makes me just hate the brand.

It features the line: "What's your Brooks Brothers Story." That alone is enough to make be retch.

But it's the relativism of the word "story" that really sickens me.

Just as everyone is not a:

Chef,
photographer,
writer,
artist,
comedian,
baseball player,
athlete,
fork,
etc.

not everything is a story.

Go fuck yourself, Brooks Brothers.