Five minutes with our CYO.

Ad Aged: So, your title is CYO. In my boyhood that stood for Catholic Youth Organization. What does it stand for these days?

CYO: To be honest, with awards-season underway, I’m surprise you don’t recognize the acronym. CYO stands for Chief Yacht Officer.

Ad Aged: Chief Yacht Officer? What does that mean, what do you do?

CYO: Well, right now, we have dozens of high-priced executives in Cannes, for instance. You can’t expect all those executives to drink in ordinary bars, do you?

Ad Aged: I’m not sure I….

CYO: As Chief Yacht Officer, I am in charge of making sure that our agency has the best yacht possible for all our executive parties.

Ad Aged: And best means?

CYO: Well, our last CYO was fired for securing a 47-footer with two wet-bars whereas a competitive agency had a 74-footer with four wet-bars.

Ad Aged: I can see how that would be cause for dismissal.

CYO: In this era of cost constraint, pressures on the share price and decreasing margins, you can’t expect to uphold the image and reputation of an agency with anything less than a 100-foot yacht.

Ad Aged: Of course. Unfortunately, our five minutes are up. I thank you for your time.

CYO: I hope to see you aboard. Put I probably won’t.

Yachts are well-above your pay-grade.