Tuesday, August 4, 2015

Moby! The Musical, Part II.

This morning, while most of you were still sleeping, I had a 6:15 meeting with Cy Bliskin, the Broadway producer who is interested in the musical I'm writing "Moby! The Great White Whale meets the Great White Way."

Last we met was at Sardi's and I sang him the "Show Stopper," a little song I wrote (to be sung by the entire cast) called "Where's there's a Whale there's a Way." You can read about it here.

This morning we were due to meet, mostly so I could give him an update on how my writing is going. I decided to surprise him with a second song I had written: "Call Me Ishmael."

I brought a small electronic keyboard with me and set up in a corner of the Viand coffee shop on 86th and Second.

ISHMAEL:    Don't call me Dennis,
 No, don't call me Fred,
 Don't call me Vincent,
 Or Herman or Ted.

Don't call me Peter,
And don't call me Frank,
Don't call me Leslie,
Or William or Hank.

CHORUS:      Oh no?
                        Oh no?

ISHMAEL:    Call me the name
                        I got from my mother.
                        Call me that name,
                        And never another!

CHORUS:      What ho?
                        What ho?

ISHMAEL:    Oh no!
                        Call me Ishmael,
                        That’s my name!
                        Call me Ishmael,
                        I proclaim.
                        Though my Biblical namesake is infamous,
                        I am proud of us,
                        Call me Ishmael!

CHORUS:      He is Ishmael,
                        That’s his name.
                        He is Ishmael
                        We proclaim!

ISHMAEL:    Though my Biblical namesake is infamous,
                        I am proud of us,
                        Call me Ishmael!






Monday, August 3, 2015

Story fucking scaping.

There's some drivel, and drivel is probably too kind a word, on Agency Spy this morning from an agency on the art of Storyscaping.


Apparently it's so complicated, storyscaping is, that you have to invent a word to name it. The video is 43:31 long, and so well-done that as of 10:45 this morning it had garnered an impressive 15 views. What's more, the ppt that the blowhard presents from is full of imagery stolen from various stock libraries. Another notch on the belt of originality.

I am sickened by all this storytelling bullshit, as if the people blathering on about it for nearly 44 minutes had an original thought about it. You want storytelling, read "Haircut" by Ring Lardner, or "Extraordinary Little Cough," by Dylan Thomas, or "For Esme, With Love and Squalor," by JD Salinger. 

Stop talking about banalities. Stop stealing other people's ideas.

Next, maybe advertising agencies will start talking about how the fundament of communication and persuasion is fire. All storytelling originated around a campfire, if you think about it. And when you shoot a story, there's always light on the set--reductio ab absurdum--fire.

By the way, here's a video to watch. I couldn't post the 44-minute one. It's over the size limit. In so many ways. 

Take my word for it, it's a vomit-inducing tongue-flapping and fart-bonging.

The other, is a story.

Honest. Intriguing. Natural.



Quiet.

We hear a lot these days about driving highly curated content and story-telling conversations across channels in the new media landscape.

I guess I did some of that on Saturday night when my wife and I walked over to the Delacorte Theatre in Central Park to see Shakespeare's "Cymbeline."

If you don't remember back to Saturday night, or if you're not from New York, the weather that evening was dead solid perfect. It was in the mid-70s, with low-humidity and even the bugs and mosquitoes had flown out to the Hamptons for the weekend.

Speaking of bugs, the politicians who came to capitalize on the event with speeches were mercifully short. Chuck Schumer, New York's Senator was there and blasted the political "yahoos" who want to cut arts fundings. And even the before-performance commercial from the Bank of America--praising themselves for their oh-so-generous support of the arts (while ignoring the fact that they nearly brought down the world's economic system) was nearly palatable, though, I admit I booed a boo that sounded like 500 boos. Keep your dirty dishonest dealings off my Public Theatre and go back to your rat's nest and your billions in extortionate profits and your million dollar taxpayer-financed bonuses and your $17,000 wastebaskets decorating executive offices. Keep all that to yourself, and go on not paying taxes or livable wages, just leave the Bard alone.

But back to the evening.

We had nearly perfect seats in a theatre that has nearly 1500 of them. We were in the fourth row, stage left, close enough to the surpassing cast of actors to see them spit their Ps. 

The play for better or worse was classic Shakespeare. By turns convoluted, contrived and corny. And by other turns brilliant, insightful and hilarious. After 20 minutes or so of hearing Elizabethan English, your brain adjusts and you're able to understand what's happening. You know who's good, who's evil, who's wise and who's the fool. Before long you're not watching a five-century-old play, you're just seeing something wonderful and enjoyable.

Near the end of the third act, a nearly full moon rose over the trees that surround the theatre. It was one day after the highly-publicized "blue moon," and this moonrise was doing its best to show off its stuff. It was serene, majestic and beautiful. I could have closed my eyes and slept in the moonglow and all would have been right with the world.

The play ended. The cast and the band took their bows and applause. The audience spilled out of the old open-air playhouse and into the park.

In less placid times the police would set up Klieg lights to guide the masses. There would be cops everywhere, police cruisers patrolling. But these are peaceful days in New York, and we walked through the park unaccosted and unaccompanied. If you listened closely, you might have heard some long lost relative of Chester, the cricket from Times Square, chirping his chirp.

We think the world is new and communication and human truths and interactions are being reinvented because of ones and zeroes. We think change happens in a nanosecond and that everything is mutable.

We think we invented the notion of storytelling, and sex, and even humor.

No. To my mind, very little has changed since the 16th Century.

Especially on a perfect Saturday night in New York, the first of August.

Friday, July 31, 2015

Advertising lessons from Jonas Salk.

In about 1952, Dr. Jonas Salk had pretty much developed a vaccine against poliomyelitis. No one today realizes how horrible polio was.

It struck indiscriminately, killing about 40,000 mostly children a year and crippling three or four times that number. The summer months were months of dread. Parents worried--with good reason--that their child would be struck down by the disease.

Like I said, Salk had the vaccine pretty much ironed-out and tested by 1952.

But a lot of people didn't like Salk.

They didn't like his methods.

They didn't like that he used inactive virus serum not killed serum. They didn't think he tested thoroughly enough. They didn't think he had screened against TB, kidney damage and other side-effects.

Rather than rolling out the vaccine--the largest clinical trial in the history of the world--in 1953, many scientists urged delaying the trial--the vaccination of millions of children, to 1954.

Salk replied that waiting meant 40,000 deaths.

Over vehement protests, they went ahead with the trials.

Which proved that the drug, while not perfect, prevented polio.

Lives, tens of thousands of them, were saved.

Too often in life, even when the stakes are high, we chicken out.

We prefer another round of research. We prefer another few months of perseveration. We say to ourselves 'it's not yet perfect.'

Our world of marketing is not as black and white as Salk's was.

No one will die if our Triscuits campaign spends another few months in the can.

But there's too much fear of being wrong. Fear of not being perfect. Fear, really, of action.

Sometimes perfection comes from doing and trying.

Not being actually perfect.


Thursday, July 30, 2015

A hot morning in New York.

A thick soup has settled on top of New York. It's main ingredients are sweat, stink, moisture and carbon dioxide. That slurry is heated to 90-degrees by a faraway but malevolent sun and everyone and everything in the city is a little more ill-tempered than usual.

A friend of mine, despite the heat I still have one or two, showed me a photograph of someone who snapped a picture of a handheld thermometer on the platform of the B and C downtown trains at 86th Street. It read 129-degrees.

That's bread-baking hot.

Today I waited for a car to take me to work. An air-conditioned car dispatched through the ride-sharing service called Via. As I walked to spot where they were to pick me up, the skies opened up and a downpour ensued.

I sought refuge under an overhang at the Guggenheim Museum on Fifth Avenue between 88th and 89th. I was dry.

Some others were there, their shirts soaked with rain and perspiration. A nanny was their with two small charges and one large stroller. The organic smoothie man stayed in his steel box by the curb, pelted, pelted by the rain.

In short order a gigantic black SUV arrived with three other passengers. I sat down next to a pretty blonde in a short black dress with an intriguing dimple in her knee.

It was too hot to even bother.

We drove to work in silence.

Wednesday, July 29, 2015

A strange night in the Tempus Fugit.

A lumpy old man was sitting at the bar as I entered the Tempus Fugit. He wore a fedora, without irony, a rumpled grey suit, and an off-white buttoned-down dress shirt with a dark tie.

It was hot outside, hot like a wet towel, a hot that constricted your breathing. Whiskey, my three-year-old golden retriever was restless in the heat. And when Whiskey is restless, well, I am too. So at about three in the morning, I threw on yesterday’s tee-shirt and jeans and walked up to the Tempus Fugit.

In all the years I’d been visiting the place, there was seldom anyone else there. I sat on my usual stool, one in from the end, and Whiskey curled at my feet. The bartender, quick as a whippet was around the mahogany and brought her a bowl of cold water. Whiskey licked at it, then curled into a C, and closed her dark eyes. Back at the serving-side of the woodwork, the bartender pulled me a Pike’s Ale (the ALE that won for YALE!) and placed it in front of me on a small paper napkin embossed with the bar’s name.

I emptied the suds from the juice glass in front of me, and the bartender complied by refilling it. The lumpy man took a Cuban from his breast pocket, offered me one, then lit his. For a moment he disappeared in the haze of his stogie’s blue smoke, then he coughed a few times. Then he began.

“We have heard the chimes at midnight, Master Swallow,” he said to me as I swallowed my second glass of Pike’s.

I answered in Shakespeare, and raised him one.

“I know thee not, old man; fall to thy prayers!
How ill white hairs become a fool and jester!”

With that, he pushed himself away from the bar. He was old, like I said, and disheveled. But when he pulled himself up to his fullest height, I could see, for a fleeting instant, the man he once was.

His voice boomed as he exhaled some more blue smoke.

“I am Orson Welles,” he commanded. “And who are you. And what have you done?”

I merely stammered. Maybe it was the two Pike’s in rapid succession.

He stared me dead in the eye. He inhaled his Cuban. Then exhaled. Then spoke.

“George walked home through the strange streets of what seemed to be a strange city. For the town was growing…changing…it was heaving up in the middle, incredibly; it was spreading incredibly. And as it heaved and spread, it befouled itself and darkened its skies.”

“Wow,” I said dumbly.

“Wow,” he mocked. “Booth Fucking Tarkington wrote that swill. A second-rate writer of a third-rate novel. And then…”

He examined the lit end of his cigar. He smoothed the leaves of the cylinder then took another long drag.”

“It was to be my apotheosis, my apogee, the continuation of my meteoric rise. My follow-up to ‘Citizen Kane.’ And the Philistines…no, Philistines is too kind, the Helots,” he was shouting now, “The Helots took the film away from me.”

I mustered up some courage. Again, maybe it was the Pike’s talking.

“Actually, Mr. Welles, meteors don’t rise. They fall. They practically, in fact, plummet.”

He stared hard at me. He breathed heavily, rasping. 

“By god, you’re right! They do,” here his laughter coalesced with the phlegm-y rasp of severe coughing fit. After a few minutes, he continued. “They do fall. What’s your name, young man?”

I began to answer.

“No matter,” he interrupted. “I’ll call you Jedediah! Well, Jedediah let’s get drunk. Let’s get good and drunk. Let’s get good and drunk and drive along the coast till we hit Ensenada. There’s a place I know there where a girl costs less than a cigarette.”

The bartender was around the bar by now, leading Welles back to his stool.

“I think you had enough,” was all he said.

I had had enough, too. I passed the bartender two twenties for my Pike’s. And for the entertainment.

“On me,” he said.

And Whiskey and I walked slowly home.







Selfies and advertising.

I'll admit, I have never taken a selfie.

But I can't help but think that selfie culture has taken over lives.

This is a mindset that puts the self at the center of all things.

The self is larger, greater and more important.

You need only walk through Times' Square to see evidence of this.

Everything is all about us.

I think the reductio ad absurdum of this is the putative candidacy of Donald Trump. And his proclamation that he'd like Sarah Palin in his Cabinet.

This is the apotheosis of selfie-ism.

Politics, in this case, is no longer about the country or the greater good.

It's about aggrandizement.

Of course, in advertising we are not immune.

No, we are also playing the selfie game.

Putting our own selves above the needs of our clients.

A mad dash for awards even if it means lying and cheating.

Agencies are no longer known by the brands they've built but by the Lions they've cadged.

That's a selfie.

If selfies are our measure of success, our measure of accomplishment, our measure of a glamorous life, then we are all doomed.

Our industry will shrink even more.

Our solipsism will consume us.

We're doing it to ourselves.


Tuesday, July 28, 2015

The copywriter who came in from the cold.

Intrigue at the office. Makes me think of how much advertising is like a bad spy story. Alliances, affairs, double-crosses. To that end:

I met Lubjek at precisely the highest point of the bridge, right over the center of the river. I don’t know how he did it, but he was on-time to the second. I had said, “Let’s meet at eight,” and at exactly eight, with no seconds on either side, he stepped out of a black Trabant that sped away in the fog of its own diesel gloom.

“Lubjek,” I said.

“Tannenbaum.” We didn’t shake hands. We didn’t nod. Our eyes never met. But in unison we each took a long drag on the cigarettes we were smoking. Again in unison, we exhaled in a Trabant-like veil of vapor.

“I have the K. file,” I said, nodding toward the black leather attaché I was carrying.

“I have the Z. papers,” he responded.

“The K. files will tell you how to access Q. through R, S and T. But you can’t say how you got them.”

“And the Z. papers. They will connect you with D, E and F. Assuming you can find G.”

“We know where G is,” I bluffed.

We exchanged attachés. To be extra careful, I cuffed mine to my left wrist.

Lubjek lit another cigarette, throwing his previous one into the muddy water below.

“Stoyanoff is onto Timoshevitz and Korsakova is having an affair with Timoshevitz’s brother’s wife.”

“Complicated,” I said.

“Keep an eye on D. He is not to be trusted. And E, well, you probably already know that he drinks too much. And when he drinks too much, he talks too much.”

“That’s how people wake-up dead.”

I drew a cigarette pack from my coat’s inside pocket. I shook one out, then offered Lubjek one. He preferred the pack he pulled from his own jacket.

“From Kazahkstan,” he said. “Turkish tobacco.” He drew 50 percent of the cigarette down in one inhale.

“Latchkey is the one to watch.  As far as I can spit,” I said, spitting, “I trust him. He could interfere with E., crossing L. and that could stymie getting through to F.”

I put my hand out and we shook good night.

That was wishful thinking.


The night was anything but good.

A morning, early.

It was an early morning, like before 6 early.

Late yesterday, I got an email about a pressing assignment. Not a pressing assignment like I have some wrinkled shirts to iron. But a pressing assignment--you get the idea.

We walked over about a block and a half to a small conference room to chat about the assignment. It seemed fairly important and very rushed. Stuff is needed late today.

So, like I said I got in before six. I put Rossini's "Semiramide" on my iPod. If Semiramide doesn't make your blood flow faster, like Formula 1 faster, well something's wrong with you.

I guess because I've been around the block more than a few times, I tend not to look at assignments--especially 'writing' assignments with a great deal of trepidation. The analogy I'll use is this: You might think your car is in serious trouble because it's spewing oil. I've come to realize that that's an easy problem to fix. Just find the pinhole and seal it.

But most people start screaming that it's the end of something. It's not. There are minor things to handle in order to make things right.

In any event, like I said I a couple of ticks before 6 I sat down at my table. I put Rossini up high, and I did what I do.

I typed.

I typed and I re-typed.

I read and re-read the notes that were passing for direction.

By around 8:15, I was pretty sure I had plugged all the metaphorical leaks and I sent my copy around.

There's a chance, of course, that I did a lousy job and people will hate what I've done.  There's a chance I'll be yelled out. Castigated. Flagellated. Lacerated.

But those are the risks you take.

It's better to put something out there and worry than merely worry in the abstract.


Monday, July 27, 2015

What's happened?

I spent the first 32 years of my career not having heard the following words that for the last five or seven years I've heard dozens of times a day.

Content.

Narrative.

Ecosystem.

Story-telling.

Insights.

Conversations.

Activate.

Amplify.

Use-case.

Creators.

Makers.

Has that much changed in human behavior that we've needed to invent a new vocabulary to mark it all?

Or are we getting better at bullshit because that's what we get paid to do?

Over at the scurrilous comments section at "Agency Spy," I just read that a planner I once worked with is "a brilliant champion of digital truth. Baptized at the fractious crossroads of storytelling and technology."  

What does that even mean? 

What does any of this mean?

I, personally, am so alienated from the vapidness of our garbage culture (a culture where Donald Trump is a thought-leader) that I have practically left the ranks of the living. I don't watch TV. I don't go to the movies. I'm finding it harder and harder to listen to the nightly news on NPR.

And while I make my way through a fair portion of "The New York Times'" non-fiction best-sellers, that doesn't count as being in our culture. Because our culture is reading comic books grandiosely called 'graphic novels.'

As Neal Postman pointed out in his classic "Amusing Ourselves to Death,"

"What Orwell feared were those who would ban books. 

What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. 

Orwell feared those who would deprive us of information. 

Huxley feared those who would give us so much that we would be reduced to passivity and egoism. 

Orwell feared that the truth would be concealed from us. 

Huxley feared the truth would be drowned in a sea of irrelevance. 

Orwell feared we would become a captive culture. 

Huxley feared we would become a trivial culture... . 

As Huxley remarked in Brave New World Revisited, the civil libertarians and rationalists who are ever on the alert to oppose tyranny “failed to take into account man’s almost infinite appetite for distractions”. 

In 1984, Huxley added, people are controlled by inflicting pain. 

In Brave New World, they are controlled by inflicting pleasure. 

In short, Orwell feared that what we hate will ruin us. 

Huxley feared that what we love will ruin us.”