Monday, January 7, 2008
An agency that gets it.
Goodby, Silverstein has just won Adweek's Agency of the Year again. For the second year in a row I believe. Beyond the stellar work they do, I found these quotations in Adweek. They are evidence that they are seeing the changing advertising world in a way other agencies can only envy.
"The company changed more in the last two years than it did in the first 23," co-chairman Goodby... "It's a necessary change, and the whole business is going to have to change to exist. Nobody knows what advertising is anymore and the change in our company is a reaction to that fact."
With minimal growing pains, the agency in the past couple of years dared to overturn the TV-centric culture it had built its reputation on, reconfigured to better meet digital demands, and stretched its celebrated creative skills with award-winning multimedia work...
"It was a magical year," says co-chairman Silverstein. And it came in the wake of a methodical reformulation of the creative mix. With 60 percent of creative staffers now able to work in all media, up from 31 percent in the fall of 2006..."
Posted by george tannenbaum at 7:30 AM