Goodby, Silverstein has just won Adweek's Agency of the Year again. For the second year in a row I believe. Beyond the stellar work they do, I found these quotations in Adweek. They are evidence that they are seeing the changing advertising world in a way other agencies can only envy.
"The company changed more in the last two years than it did in the first 23," co-chairman Goodby... "It's a necessary change, and the whole business is going to have to change to exist. Nobody knows what advertising is anymore and the change in our company is a reaction to that fact."
With minimal growing pains, the agency in the past couple of years dared to overturn the TV-centric culture it had built its reputation on, reconfigured to better meet digital demands, and stretched its celebrated creative skills with award-winning multimedia work...
"It was a magical year," says co-chairman Silverstein. And it came in the wake of a methodical reformulation of the creative mix. With 60 percent of creative staffers now able to work in all media, up from 31 percent in the fall of 2006..."
