Friday, September 5, 2008

Why does a local fish market have a smarter positioning than virtually every company in the Fortune 500?



Early yesterday morning on my way to work, when most account people were still in bed dreaming of 89-page decks, I saw this truck. Its slogan made me smile. Which isn't the worst thing a slogan can do.

(BTW, I don't like fish. As W.C. Fields once said when asked why he never drinks water, "Fish fuck in it."

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