There is tremendous sturm and drang in our industry over the value of Facebook. Enormous expenditures have been dedicated to building Facebook pages, creating conversations, inciting likes, promoting events. Countless meetings have been convened to discuss Facebook, its power, reach and efficacy. The phrase "Facebook will change everything" has rumbled through the valley, rattled in the dell; knocked upon the mountain and recoiled upon the flat.
That's all fine.
But I think I know the real value of Facebook.
It serves to remind you that a large number of your friends can't spell. And don't know the difference between there, their and they're and its and it's.