George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
A Business Insider "Most Influential" blog.
Wednesday, August 15, 2012
Epiphany.
It just occurred to me: we have two people doing the work and three people scheduling meetings to discuss the work.
Whoa. Sounds like you have too many people doing the work. Time to reallocate resources. We're bringing on a meetings manager Manager to improve synergy.
The business of advertising is no longer making ads. We make briefs and strategies and meetings and presentations and powerpoints and revisions and downloads and uploads and insights and off-sites and every now and then, as an offshoot of all this bullshit, an ad runs somewhere.
4 comments:
Whoa. Sounds like you have too many people doing the work. Time to reallocate resources. We're bringing on a meetings manager Manager to improve synergy.
The business of advertising is no longer making ads. We make briefs and strategies and meetings and presentations and powerpoints and revisions and downloads and uploads and insights and off-sites and every now and then, as an offshoot of all this bullshit, an ad runs somewhere.
I think it was Mr. Hoffman that once said something along these lines: Creatives make ads, others make arrangements.
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