Dialogue from Hell.

ACCOUNT: We need to get the copy over to the client first thing tomorrow morning.
CREATIVE: There are a lot of changes. I think it won't be first thing in the morning.
ACCOUNT: Then by 10. We need to get the copy over to the client by 10.
CREATIVE: There are a lot of changes. I'm at an edit. It's not going to be done by 10.
ACCOUNT: Then by 12-ish. We need to get the copy over by 12-ish.
CREATIVE: It's gonna be ish after 12 at the earliest.
ACCOUNT: Ish after 12?
CREATIVE: There are a lot of changes, it's going to take me some time.
ACCOUNT: OK. Ish after 12. But we really really really need this copy.
CREATIVE: You'll have it around 12.
ACCOUNT: OK, thank you thank you thank you.

THE NEXT MORNING

ACCOUNT: We need to get the copy over to the client first thing this morning.

As Vonnegut wrote, "and so it goes."