Monday, October 1, 2012


Bob Hoffman, the AdContrarian, has once again an important post. It's on marketing's latest "shibboleth," content.

In it, Bob cites data from CNN that says there are over one-trillion pages of content on the web.

You can read Bob's post here:

For some years in this space I have been trying to introduce to clients the word "nontent." That is shit they produce that no one will see.

99.999% of those trillion pages are nontent.

They are non-entertaining.

They are non-interesting.

They are non-useful.

They are non-informative.

They are non-respectful of their viewers' time.

There is probably some value in creating content.

There is no value in creating nontent.

1 comment:

Tore Claesson said...

don't worry, it'll get worse.