Morning thoughts from Rollo May.

You don't often get insights from Rollo May, the famous psychiatrist, on advertising blogs. But Ad Aged is a different sort of animal.

And here's today's gem.

A concept called "Pseudo Innocence."

Something schmucks like us can learn from.

Pseudo innocence can be summed up thus:

If you don't want to know about evil you're going to get wonked in the head by it.