George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.
Monday, March 10, 2008
Kicking the bucket.
Everyday I go to more fucking meetings than former Soviet dissidents went on death marches. There's one word that I hear in every meeting I attend. That word is bucket, as in:
"We put this content in three buckets."
"We broke this down into buckets."
"We bucketized this."
I think bucket is an ugly word and I don't understand why its use has proliferated. Can't you say you categorized this? Or we classified this? Why is everything in a bucket? Fuck it.
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2 comments:
It's in buckets because it's garbage.
Everytime I hear about buckets I keep thinking of that childhood song, "there's a hole in my bucket dear Liza, dear Liza."
Always wonder if anyone else noticed all the holes in their buckets.
Guess not.
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