George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.
Wednesday, March 19, 2008
Dumbest ad in the solar system.
Or at least the lunar system. A banner ad for a Lincoln 2009 MKS. The visual shows something that represents either the sun or the moon eclipsing something that represents either the sun or the moon. Then comes the headline:
"Something this awe-inspiring doesn't come along often."
This is a Lincoln. A car no one buys anymore. A car that is completely irrelevant to anyone under 65 or anyone who doesn't work for a car service. This is the kind of abject advertising stupidity that's contributed to Ford losing over $15 billion last year.
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