George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.
Wednesday, July 23, 2008
The Diamond as Big as the Ritz.
"The Diamond as Big as the Ritz" is a short story by F. Scott that I have always liked. You can read it here: http://www.readbookonline.net/read/690/10627/
I got to thinking about the story--its title actually, as I was presenting this afternoon, ideas to a fairly luminous CMO of long and storied tenure. What I wondered about is how high the foam-core mountain would be if you totaled up all the boards that have been presented to this guy over the decades.
I wonder if this is how this how CMOs rib each other.
"I passed Mt. Rainier on Tuesday and it's full-steam ahead to Kilamanjaro."
"That's baby stuff. I'm so far into the Himalayas it would make your head spin."
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