The road to html is good intentions.

Web design at its very second best.
By and large web advertising and web sites suck. Suck, suck, suck. Suck, suck, suck, suck, suck.

The typical landing page has about six places to click and no focal point. Think about opening one of those dentist-office-blue Val-Pak envelopes, take out all the buckslips and arrange them willy-nilly into a rectangle. That's what most landing pages look like.

"Geo, you ignorant slut. You're bringing a print ethos to a new medium that you obviously don't understand. The web is all about giving consumers options, therefore many places to click, facets to explore and offers to weigh. It's not about ideas--this is a post-literate world--it's about interaction design."

Oh, fuck me with an iron rod.

Communication hasn't changed since the beginning of time. God gave Moses Ten Commandments (ten headlines) not fifty-eight places to look each with nineteen codicils. In other words, clarity, simplicity and cogency work. A hodgepodge, visual and typographic spin-art rationalized by pseudo-new-media Newspeak doesn't.

I dare you to debate me.