George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.
Monday, June 22, 2009
The Phrase that Frays.
Some years ago, if you "lost it," people might say "you went postal." Today now that people killing people with guns is so commonplace, we don't much use the phrase "going postal" anymore.
A friend, however, has just forwarded me a substitute. She got it in an email in which the venue for a get-together was being changed. The writer wrote the email in ALL CAPS.
And then ended the email with this sentence. "Sorry to go all caps on you."
I suspect in the not so distant future we'll hear things like this on the nightly news: "He opened up with an AK-47 and killed 41 dental technicians. He just went ALL CAPS on everyone."
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