George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
A Business Insider "Most Influential" blog.
Tuesday, June 2, 2009
Tweak. Tweak. Tweak.
This needs to be tweaked. It's close but it needs tweaking. Could you tweak it a bit? I think we need to tweak the copy and tweak the look and feel.
Tweak and you shall find. Me with a blow-torch hoping to burn your eyes out.
Well... I can see where it would grate on you as a command from on high, but my clients seem to really relate to the word. I can couch a lot of stuff with that term and have them think the work in front of us is going to be a picnic.
It's a lot better than "things that s**k and need to be trashed," no?
2 comments:
Nipples and copy--two things that should never be tweaked.
George,
Well... I can see where it would grate on you as a command from on high, but my clients seem to really relate to the word. I can couch a lot of stuff with that term and have them think the work in front of us is going to be a picnic.
It's a lot better than "things that s**k and need to be trashed," no?
Maybe? :)
Regards,
Kelly
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