Still thinking of Billy Wilder.

Lest we think focus groups are a recent affliction, Billy Wilder told a story about audience reactions to a film he wrote with Charles Brackett,"Ninotchka" which was directed by Ernst Lubitsch.

Wilder, Brackett and Lubitsch are sitting in the back of Lubitsch's limo and are reading the review cards from an audience nearby Hollywood. Wilder decided this was ridiculous and unbeknownst to Lubitsch decided to write his own cards.

The story goes that Wilder wrote a lot of cards, but the funniest was probably this: “This movie was hilarious. I laughed so hard I peed into my girlfriend's hand.”