George Tannenbaum on the future of advertising, the decline of the English Language and other frivolities. 100% jargon free. A Business Insider "Most Influential" blog.
Friday, November 20, 2009
Testimonials.
There are times in the industry when forces conspire and you find yourself having to do customer testimonials. If and when this happens to you try to at least put words in the mouths of the people who are testimoning that sound realistic and natural.
This Dell monstrosity has just one thing going for it. The ad unit I saw was small. So while it's shit at least it's shit confined to a tiny space.
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Crowd: Yes, we are all individuals...
Individual #1: Well I'm not!
Individual #2: Shhh...
~Graham
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