2. Never use Santa as a spokes-myth.
3. It's not any better using Mrs. Clause.
4. Or reindeer.
5. Or elves.
6. Or even gangly hipsters with funny ears.
7. Avoid at all costs use of the word "ho."
8. And the word "merry."
9. Also avoid puppies/cars/large appliances bedecked with ribbons.
10. And the word "bedecked."
11. Stay away from resolutions.
12. And mentions of "A new year of savings."
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