1. Clients who thank you for your work.
2. Clients who tell other clients about your work.
3. Clients who send you a cinnamon babka in the mail, thanking you for your work.
4. Cinnamon babka.
5. Writing a good piece of copy.
6. Taking a two-mile walk, returning to that copy and making it better.
7. The connections I have with people from the industry, all over the world. How we share, encourage and learn together. And laugh. And laugh some more.
8. Shelley's Ozymandias while thinking of trump, musk, mcconnell, ryan, jordan, greene, boebert and a thousand others who think they're gods. Including agency people.
9. Hearing a storm at sea while you're on land.
11. The end of a long year.
12. Pressing "end call for everyone" after a Zoom meeting.
13. Raphael Soyer. I bought a signed print twenty years ago.
14. Rainy days and Mondays.
15. Friends who are glad to see you. Or at least fake it.
16. Net30 that comes in 20.
17. Stan Laurel using his thumb as a lighter. Which makes sense to me.
18. Fundamentals.
19. The best sentence in all of American literature. "Shut up," he explained, by Ring Lardner in "The Young Immigrants."
20. And maybe the second best, also by Lardner in "Golden Honeymoon." "Mother set facing the front of the train, as it makes her giddy to ride backwards. I set facing her, which does not affect me."
21. Laughter at inappropriate times. (And in advertising today--which is today so serious--laughter is always inappropriate. And never more needed.)
23. A Macoun apple from the tree. As crisp as a hug from your therapist.
24. Good lighting. It helps even me.
25. An honest, withering put-down. Like this from Mary McCarthy, writing about Lillian Hellman: "Every word she writes is a lie, including ‘and’ and ‘the.'"
And this by Fred Allen: "What's on your mind? If you'll forgive the overstatement."
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