Monday, March 24, 2008
The all fiber-optic network.
Verizon whose advertising is dumbed down to absolutely imbecilic levels has decided to tout itself as the all-fiber-optic network. I can hear Verizon clients in the back of my head telling their copywriters to use simpler language because people won't understand anything that isn't at a second grade level. Yet, the same client trumpets the all fiber-optic network as if that has meaning to anyone. Besides, who in their right mind would care?
Do film studios proclaim themselves the all-Panavision lenses studio? Do photographers call themselves the all-ekta-chrome shutterbug? Do I write that I am an all-bodoni copywriter? Does anyone care HOW things are done, how information and images are delivered? NO. They care what is delivered. It was different when NBC became the all-color network, because color you can see.
When it comes to phones and ISPs, people care about service and audio and video quality and price.
Verizon. The all-stupid marketing network.
Posted by George Tannenbaum at 9:15 AM