You don't have to be Jonathan Swift to satirize the ad industry. Mostly because the ad industry satirizes itself every day.
There was a good one in this week's issue of Adweek. On page 10 there is a headline that says: "New Business." What follows claims to be an agency scorecard--keeping tabs of pitch performance since Jan. 1.
This chart which delineates the net gains and losses of 25 agencies has a total of approximately $2.5 billion of new business won this year and only about 1/4 of that or $600 million lost. My favorite line item? Mullen lost $50 million of Lending Tree and Euro RSCG picked up Lending Tree worth $225 million. So the account grew by $175 million when the client switched agencies.
Ah, truth in advertising.
2 comments:
We need more clients to switch accounts to keep the economy growing.
Maybe we simply make deals with each other, swapping accounts.
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