Sunday, March 23, 2008
Let's get dirty.
Generally speaking, I have a good deal of respect for the work BBDO does. The account they can't seem to do anything but crap on, however, is Gillette. Apparently there's a new Gillette "Clinical Strength Anti-perspirant." First, I ask you to consider what an anti-perspirant clinic must look like. Welcome to the "Fat Ass Institute of Sweat." A sweat think-tank.
Second, this is this product's tagline: "Change your life, not your shirt."
Is that the goal of American men? "Man, I've changed my life. I have an seven-figure salary. A 6'1" blonde, Swedish girl-friend who fucks like a bunny, a 12-room apartment in a pre-war on lower 5th Avenue, and I haven't changed my shirt in 27 days."
Finally, the copy of this ad: "provides 34% better wetness protection than a prescription product. And you don't need a prescription." Wait a sec, there's a prescription anti-perspirant?
Posted by George Tannenbaum at 10:21 AM