Friday, March 21, 2008
Daily dumbness update.
Yesterday I got on a crosstown bus and noticed the most insipid advertising I've seen in quite a long time. Yes. There are degrees of insipidness (or is it insipidosity or insipidity?) The Lincoln work I spoke about earlier this week is bad and over-blown and in-credible, but this work is just flat-out nauseatingly, cloyingly dumb.
I'm talking about work for the toilet paper Cottonelle. Oh! There's a little puppy in the ad, that's sooooooooo cute. Their ass-wipes must be soft and cuddly. There's a border around the ad that flares out in the lower right hand corner like the cheeks of a cute little keister! Oh how cute. Then there are the headlines, or are they ass lines, or butt cracks? "It shines where the sun don't" is the only one I remember. But the tagline is the culmination of crass, the apotheosis of awful: "Be kind to your behind."
Maybe this sort of Hallmark/Reader's Digest/Grandma needle-pointing a sampler plays in some ad-guy's fantasy of what Kansas is like. But New York ain't Kansas. I'm not sure Kansas is either anymore. This is scrapping (or wiping) the bottom.
Posted by George Tannenbaum at 6:11 AM