Monday, March 31, 2008
One of the biggest ad spenders in America.
Of late I have noticed an inundation of commercials, print ads and web presence from the various branches of the US military. On Forbes the other day, I saw plane after plane after plane dropping literally hundreds of bombs in a recruitment film for the US Air Force.
I saw a commercial during a basketball game--a marine recruitment film. These crack Praetorian Guards, spinning rifles, drawing swords, ready to annihilate.
Just now, I was on Business 2.0's site and clicked onto the Air Force's site once again. Another declaration of the ever-present threats we face from unseen enemies. And then the killer, the tagline: "Above all." Isn't that the English translation of the Nazi "Uber Alles"? http://www.airforce.com/achangingworld/
The top three advertising holding companies are all major defense contractors. We are all in this.
Posted by george tannenbaum at 7:25 AM