Tuesday, June 23, 2009

And now a word from Jeff Goodby.

This just in from Cannes and 'the pony-tailed one.'

"We've created a system that rewards work that is increasingly unknown to anyone outside the business. We have become connoisseurs of esoterica. And in the process, we're becoming more about us, and less about changing the world.

We are becoming irrelevant award-chasers."

Halavai, Jeff.

Read his whole philippic here:

http://adage.com/cannes09/article?article_id=137525