Thursday, June 25, 2009
Thinking about Diego Rivera.
To the ultra-hip generation who are ruining the world because they're more concerned with ironic tee-shirts than nearly anything else, Diego Rivera is famous because he was married to a woman with one eyebrow.
To me, however, he was a person who cared deeply about people, power, progress and a few other p's. His work had a majesty and a point of view. It was both ancient and modern and therefore, timeless.
I am reading a book now about Henry Ford's attempt to vertically integrate his production as well as make the entire world a small, white, midwestern village with a church on the corner with young people dancing the quadrille. The book is called "Fordlandia" and tells the epic tale of Ford taking over a swath of Amazon jungle the size of Connecticut and trying to grow rubber there.
Anyhoo, this made me think of Rivera who was commissioned by Henry's son and arch-rival Edsel to paint murals at the Detroit Museum of Art which were to chronicle life in Ford's River Rouge cauldron or factory.
Here are three views.
It's good to see pictures of people working. Since in advertising most of what we do
is pontificate and masturbate--by that I mean engage in self-gratifying behavior that does no good for anyone or any client.
Posted by george tannenbaum at 7:25 AM