Tuesday, June 9, 2009

Storytelling.

I just ran across an article in Advertising Age about a new campaign that Xerox is running to trumpet the relief that Xerox brings from something they call "Information Overload Syndrome." Here's the article: http://adage.com/digitalnext/article?article_id=137177 and here's the link to the video:

http://www.xerox.com/information-overload/enus.html


Naturally, every advertiser today, in an effort to be different, has to do what everyone else is doing. So a mock video is de rigeur.

There are a lot of things I hate. Not the least of those is the absurd notion that creativity is better, stronger, fresher and more relevant today. The principles of good storytelling, of which the Xerox video displays zero, haven't changed. Watch the first minute of the video embedded here. Write me when you've found something that tops it.

video

3 comments:

Carlos Saldivia said...

George, I thought you of all people would appreciate this: http://tinyurl.com/lbqd2p --in my humble opinion one of the best 3 minutes of storytelling--ever..


Carlos

geo said...

Thanks, Carlos.

Disney can tell a story, all right. Part of what I love about the "Maltese Falcon" clip is the simplicity and "effect-less-ness" of Greenstreet's opening monologue. As well as, of course, the incredible use of language.

Tore Claesson said...

where are the special effects?