Friday, June 19, 2009
The blog-equivalent of an open letter.
I just read in Advertising Age (http://adage.com/article?article_id=137453)that during your bankruptcy you will be spending between $40 to $50 million/month on advertising.
Now, ordinarily I wouldn't care but this is my money your spending. So let me let you in on a little secret. Your advertising will fail to work. No matter how good it is. People aren't interested in your brand and since they can't pick it up and try it, no matter how much better your cars are, you're really just pissing into the wind. You see, nothing matters if you can't get people to come into your dealers and try your product and service. Your commercials and your products aren't making that happen. And haven't for about 40 years.
So if you can't bring people to the products, GM, have the perspicacity to then bring your products to the people.
Rip out the seats in movie theaters and put in seats from your new cars. Bind a piece of leather upholstery into a magazine to let people touch what you make. Give influencers (and I don't mean Tiger and Oprah) free samples.
In other words, DO SOMETHING.
I don't know who said it. Maybe it was my crazy Uncle Seymour. But it works here.
"If all you ever do is all you've ever done
then all you'll ever get is all you ever got."
Which, GM, is scorn.
Posted by George Tannenbaum at 1:21 PM