George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
A Business Insider "Most Influential" blog.
Nipples and copy--two things that should never be tweaked.
George,Well... I can see where it would grate on you as a command from on high, but my clients seem to really relate to the word. I can couch a lot of stuff with that term and have them think the work in front of us is going to be a picnic.It's a lot better than "things that s**k and need to be trashed," no?Maybe? :)Regards,Kelly
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