There's nothing like a social network to make you feel anti-social.
Yes, I use Facebook. Primarily because I've been lucky enough in this business so that I have been able to switch agencies just about every time I really get roiled and so, have acquaintances in five or seven cities spread across three continents. Yes, Facebook is better than a rolodex, especially if you can't keep a rolodex because you don't have the discipline.
But, shit, the things people tell the world about on Facebook. The day we read about the slaughter of 500 Nigerians it seems that the hottest topic in the myopic miasma of our lives is the snubbing of Farrah Fawcett, a mediocre actress who had the singular ability to style her hair so it looked like she just had an orgasm.
I realize we all need to let off a little steam. We need, amid our existential sense of alienation, to feel connected, even if we connect over something as banal as Josh's dog having flees again. But there has to be a better way to use your energy than trying to find out if a pickle can get more supporters than Sarah Palin.
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