I just heard on NPR that well-over $200 million was spent on advertising over the past twelve months or so for and against the recently passed health care bill.
When you consider that probably 95% of the people had already resolutely made up their minds as to their position on the matter and that 40% of the population doesn't vote, this is a staggering amount of money to reach what in my estimate amount to about eleven swing voters.
I was lucky enough not to see (or at least not to remember seeing) any of these spots but I reckon they were just a lot of words. But no definition of what the health care debate was really about.
I hold, and will always hold, that 99% of clients don't know what they sell. They think they're selling a computer while Apple (one of the 1%) is off selling creativity.
No wonder everything is eminently ignorable.