Everyday, seemingly without end, I sit in client meetings where all manner of things are discussed, usually accompanied by a powerpoint diagram that looks something like the tubing of a French Horn.
I'm not sure what gets accomplished in these meetings other than at the end of them a lot of people have a lot of hours to put down on their timesheets.
Here's a simple way to eliminate most of these meetings and create better work as a positive side effect.
All clients and agencies should fill out, using the allotted space, the following questionnaire.
1. What do you do? Or what do you make?__________________________________________
2. How is your product or service better than your competitors?_____________________________________________________________________
3. If your product or service is not different or better than your competitors, why are you in business?_________________________________________________________
Once these questions are answered, I think we can all get down to creating great work.
