Years ago the Clio Awards used to have award categories that made it virtually impossible not to win a Clio if you entered an ad. I remember classifications like "petfood/black&white/under 600 lines."
Just now, the One Show Interactive has announced its "3rd Quarter Finalists." I went through four pages of an 8 pt. spreadsheeted list of finalists and can safely say there was not one single website, ad or sitelet I have ever seen, ever come across in real life.
I spend about 16 hours a day online. On a variety of sites. Not one.
It's not advertising if no one sees it.