Thursday, February 3, 2011

Another strange thing about advertising today.

Years ago the Clio Awards used to have award categories that made it virtually impossible not to win a Clio if you entered an ad. I remember classifications like "petfood/black&white/under 600 lines."

Just now, the One Show Interactive has announced its "3rd Quarter Finalists." I went through four pages of an 8 pt. spreadsheeted list of finalists and can safely say there was not one single website, ad or sitelet I have ever seen, ever come across in real life.

I spend about 16 hours a day online. On a variety of sites. Not one.

It's not advertising if no one sees it.

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