I might have posted this before but since I've had 97 client meetings in the last 91 days, I think it bears repeating.
Years ago my older daughter went to a pre-school run by a very wise and intelligent woman. One evening this educator was holding a question and answer session and a parent got up and said, "Before my kid went here her artwork sucked. After she left, it sucked. But while she was a student here, her artwork was great. What's your secret?"
To which the head of the school replied, "simple. We know when to take the paper away."
Taking the paper away--limiting comments, suggestions, tweaks, concerns, issues, peccadilloes and the like is the most important aspect in "protecting the work."
Reviewing advertising has begun to resemble a suburban book club. Everybody has an opinion and they're all valid.
That's why most everything sucks. Out loud.